Your Advocate for Growth

Jennifer Petree, Founder

Jennifer Petree, Founder

Whitney Russell, Partner

Whitney Russell, Partner

Jennifer L. Petree
Founder & Chief Intrapreneur

While great politicians have strong campaign managers, business leaders deserve an enthusiastic advocate for innovation and growth.

Jen Petree tackles special projects focused on long-term growth, including business development efforts, client relations programs and other go-to market endeavors. In addition, Jen helps leaders identify and minimize back-office issues that inhibit an organization’s ability to grow.

With deep roots in the service industry, Jen served as the Director of Business Development for AmLaw100 international law firm, Vinson & Elkins. Jen led firm-wide business development programs, including corporate director outreach across the firm’s governance and compliance practices. She successfully streamlined the firm's popular Energy Series, implemented accounting best practices, and championed the integration of the firm’s customer relationship management (CRM) systems.

Prior to V&E, Jen oversaw the business development efforts of Baker Botts' most significant transactional and energy-related practices. Driving results through effective business development strategies and communication plans, Jen worked with firm attorneys to create meaningful client partnerships.

Jen spent the first half of her career in professional sales, marketing and public relations roles. Most notably, she was on the management team of Enventure Global Technology, an energy technology joint venture between Royal Dutch Shell and Halliburton. With a fresh approach to client research, public relations, marketing, trade show management and internal communications, Jen helped grow the company 5x its size within five years.

With a results-oriented focus, Jen Petree enables companies to define and realize their next stage of exponential growth.

Whitney B. Russell

Whitney Russell is a hands-on change maker in the field of business development and client service. For more than 15 years, her diverse industry experience – from retail to industrial and professional services – has yielded a unique perspective to initiate, develop and implement effective marketing plans.

Most recently, Whitney partnered with Katten Muchin Rosenman, an AmLaw100 law firm, to proactively drive client development activity in the firm’s new Houston and Dallas offices, as well as the firm-wide incident response, environmental and workplace safety practices.

Prior to Katten, Whitney served in multiple client relations roles at Baker Botts, an international law firm focused on energy, technology and life sciences sectors worldwide.

Whitney developed and created marketing and recruiting plans for a leading supplier of quality American Petroleum Institute (API) oil country tubular goods and API line pipe to the oil and gas industry. Prior to her industry roles, Whitney was integral to the launch of a clothing lifestyle brand, and while living abroad in Bogota, Colombia, she led another retail company’s outside sales team and increased overall revenue by more than 50%.

A natural connector, Whitney is committed to ensuring her clients achieve their desired results.